On 2024-10-31 Global Info Research released【Global Ad Experience Platform Market 2024 by Manufacturers, Regions, Type and Application, Forecast to 2030】. This report includes an overview of the development of the Ad Experience Platform industry chain, the market status of Consumer Electronics (Nickel-Zinc Ferrite Core, Mn-Zn Ferrite Core), Household Appliances (Nickel-Zinc Ferrite Core, Mn-Zn Ferrite Core), and key enterprises in developed and developing market, and analysed the cutting-edge technology, patent, hot applications and market trends of Ad Experience Platform.
According to our (Global Info Research) latest study, the global Ad Experience Platform market size was valued at USD 304.6 million in 2023 and is forecast to a readjusted size of USD 499.7 million by 2030 with a CAGR of 7.3% during review period.
Ad Experience Platform is a type of software that helps advertisers create, manage, and optimize their digital advertising campaigns across various channels and formats. It is also known as ad management platform, ad server, or ad platform. An Ad Experience Platform typically provides features such as ad creation and editing, campaign management and optimization, audience segmentation and targeting, ad delivery and tracking, performance measurement and analytics, and integration with other systems. An Ad Experience Platform aims to provide a convenient and effective way for advertisers to reach their target customers and achieve their marketing goals.
The industry trend of Ad Experience Platform is driven by the increasing demand for automation integration security and analytics in the digital advertising function. Some of the key trends are:
Cloud adoption: More advertisers are opting for cloud-based Ad Experience Platform over traditional on-premise ones due to the benefits of scalability flexibility cost-efficiency accessibility and innovation. Cloud-based Ad Experience Platform also enable faster implementation and easier integration with other systems.
Artificial intelligence (AI) and machine learning (ML): AI and ML technologies are enhancing the capabilities of Ad Experience Platform by enabling more accurate audience segmentation and targeting automated campaign management and optimization intelligent ad delivery and tracking fraud detection and prevention and data-driven insights.
Application programming interfaces (APIs): APIs are enabling seamless connectivity between Ad Experience Platform and various external data sources and platforms such as data management platforms (DMPs) demand-side platforms (DSPs) supply-side platforms (SSPs) ad exchanges ad networks etc. APIs also facilitate real-time data exchange and automation of workflows across different systems.
Data security and compliance: Data security and compliance are becoming more critical for digital advertising operations due to the increasing volume and complexity of advertising data and transactions. Ad Experience Platform are adopting advanced encryption techniques multi-factor authentication methods role-based access controls audit trails etc., to ensure data protection and privacy. Ad Experience Platform are also helping advertisers comply with various regulatory requirements and standards related to digital advertising activities.
The Global Info Research report includes an overview of the development of the Ad Experience Platform industry chain, the market status of Large Enterprises (Cloud Based, Web Based), SMEs (Cloud Based, Web Based), and key enterprises in developed and developing market, and analysed the cutting-edge technology, patent, hot applications and market trends of Ad Experience Platform.
Regionally, the report analyzes the Ad Experience Platform markets in key regions. North America and Europe are experiencing steady growth, driven by government initiatives and increasing consumer awareness. Asia-Pacific, particularly China, leads the global Ad Experience Platform market, with robust domestic demand, supportive policies, and a strong manufacturing base.
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https://www.globalinforesearch.com/reports/1717287/ad-experience-platform
Market segment by Type： Cloud Based、Web Based
Market segment by Application：Large Enterprises、SMEs
Major players covered： RevJet、Adobe、Thunder、Advangelists, LLC、Outbrain.com、InMobi、Sprinklr
Market segment by region, regional analysis covers: North America (United States, Canada and Mexico), Europe (Germany, France, United Kingdom, Russia, Italy, and Rest of Europe), Asia-Pacific (China, Japan, Korea, India, Southeast Asia, and Australia),South America (Brazil, Argentina, Colombia, and Rest of South America),Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa, and Rest of Middle East & Africa).
The content of the study subjects, includes a total of 15 chapters:
Chapter 1, to describe Ad Experience Platform product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top manufacturers of Ad Experience Platform, with price, sales, revenue and global market share of Ad Experience Platform from 2019 to 2024.
Chapter 3, the Ad Experience Platform competitive situation, sales quantity, revenue and global market share of top manufacturers are analyzed emphatically by landscape contrast.
Chapter 4, the Ad Experience Platform breakdown data are shown at the regional level, to show the sales quantity, consumption value and growth by regions, from 2019 to 2030.
Chapter 5 and 6, to segment the sales by Type and application, with sales market share and growth rate by type, application, from 2019 to 2030.
Chapter 7, 8, 9, 10 and 11, to break the sales data at the country level, with sales quantity, consumption value and market share for key countries in the world, from 2017 to 2023.and Ad Experience Platform market forecast, by regions, type and application, with sales and revenue, from 2025 to 2030.
Chapter 12, market dynamics, drivers, restraints, trends and Porters Five Forces analysis.
Chapter 13, the key raw materials and key suppliers, and industry chain of Ad Experience Platform.
Chapter 14 and 15, to describe Ad Experience Platform sales channel, distributors, customers, research findings and conclusion.
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