On 2024-10-31 Global Info Research released【Global Digital Advertising Management Platform Market 2024 by Manufacturers, Regions, Type and Application, Forecast to 2030】. This report includes an overview of the development of the Digital Advertising Management Platform industry chain, the market status of Consumer Electronics (Nickel-Zinc Ferrite Core, Mn-Zn Ferrite Core), Household Appliances (Nickel-Zinc Ferrite Core, Mn-Zn Ferrite Core), and key enterprises in developed and developing market, and analysed the cutting-edge technology, patent, hot applications and market trends of Digital Advertising Management Platform.
According to our (Global Info Research) latest study, the global Digital Advertising Management Platform market size was valued at USD 2300.7 million in 2023 and is forecast to a readjusted size of USD 4127.8 million by 2030 with a CAGR of 8.7% during review period.
A digital advertising management platform (DAMP) is a type of software that helps advertisers and marketers to plan, execute, monitor, and optimize their online advertising campaigns across various channels and formats. A DAMP typically provides features such as ad creation, targeting, bidding, budgeting, analytics, reporting, and optimization. A DAMP can help users to reach their target audiences, increase their brand awareness, generate leads, drive conversions, and measure their return on ad spend.
The rising importance of data privacy and security for digital advertising management. Data privacy and security are becoming more critical for online advertisers and marketers due to the increasing awareness and expectations of customers, the emergence of new regulations (such as the General Data Protection Regulation (GDPR) in the European Union and the California Consumer Privacy Act (CCPA) in the United States), and the changes in the policies of major platforms (such as Google’s plan to phase out third-party cookies by 2023). These factors are challenging the traditional ways of collecting, storing, processing, sharing, and using customer data for online advertising, and forcing advertisers and marketers to adopt new strategies and solutions that can ensure data privacy and security while still delivering effective and personalized ads .
The Global Info Research report includes an overview of the development of the Digital Advertising Management Platform industry chain, the market status of Large Enterprises (Publishers and Brands, Marketers and Agencies), SMEs (Publishers and Brands, Marketers and Agencies), and key enterprises in developed and developing market, and analysed the cutting-edge technology, patent, hot applications and market trends of Digital Advertising Management Platform.
Regionally, the report analyzes the Digital Advertising Management Platform markets in key regions. North America and Europe are experiencing steady growth, driven by government initiatives and increasing consumer awareness. Asia-Pacific, particularly China, leads the global Digital Advertising Management Platform market, with robust domestic demand, supportive policies, and a strong manufacturing base.
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https://www.globalinforesearch.com/reports/1717347/digital-advertising-management-platform
Market segment by Type： Publishers and Brands、Marketers and Agencies
Market segment by Application：Large Enterprises、SMEs
Major players covered： Google、Celtra、Bannerflow、Adobe、RhythmOne、Sizmek、Adform、Thunder、SteelHouse、Flashtalking、Snapchat (Flite)、Mediawide、Balihoo、Mixpo、Bannersnack、Bonzai、Marin Software
Market segment by region, regional analysis covers: North America (United States, Canada and Mexico), Europe (Germany, France, United Kingdom, Russia, Italy, and Rest of Europe), Asia-Pacific (China, Japan, Korea, India, Southeast Asia, and Australia),South America (Brazil, Argentina, Colombia, and Rest of South America),Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa, and Rest of Middle East & Africa).
The content of the study subjects, includes a total of 15 chapters:
Chapter 1, to describe Digital Advertising Management Platform product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top manufacturers of Digital Advertising Management Platform, with price, sales, revenue and global market share of Digital Advertising Management Platform from 2019 to 2024.
Chapter 3, the Digital Advertising Management Platform competitive situation, sales quantity, revenue and global market share of top manufacturers are analyzed emphatically by landscape contrast.
Chapter 4, the Digital Advertising Management Platform breakdown data are shown at the regional level, to show the sales quantity, consumption value and growth by regions, from 2019 to 2030.
Chapter 5 and 6, to segment the sales by Type and application, with sales market share and growth rate by type, application, from 2019 to 2030.
Chapter 7, 8, 9, 10 and 11, to break the sales data at the country level, with sales quantity, consumption value and market share for key countries in the world, from 2017 to 2023.and Digital Advertising Management Platform market forecast, by regions, type and application, with sales and revenue, from 2025 to 2030.
Chapter 12, market dynamics, drivers, restraints, trends and Porters Five Forces analysis.
Chapter 13, the key raw materials and key suppliers, and industry chain of Digital Advertising Management Platform.
Chapter 14 and 15, to describe Digital Advertising Management Platform sales channel, distributors, customers, research findings and conclusion.
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